I submitted four sales forms and watched what happens

Do you actually know how well your sales process compares with your competitors? Like actually know?

My previous post was about looking at 15k+ B2B websites and figuring out how sales journeys start in 2026. This time I actually submitted some forms.

I ran mystery shopping on a B2B company and three of its competitors - meaning I submitted all their sales forms and then watched what happened next. Who's talking to me first? Here are the results:

Not bad, but not great. And this is the best case scenario - I'm monitoring my inbox and acting on e-mails the moment they arrive. Most buyers do not work like this - and according to 6sense's buyer research, 77% of buyers end up buying from the first vendor they talk to.

How to get an unfair advantage: an agent offers to book a call with sales immediately after a sales form is submitted on the website - it uses the form fields to run rapid background research - and then runs a brief conversation to make sure there's a fit both ways.

The impact? You get to the (right) customers first - and they've already explained their specific pain point, timeline and decision process to the agent. The first sales call - great momentum. Your competition? Hasn't even responded yet.

Ok, but do leads actually want to spend time chatting with an AI? You know, I was a little sceptical too, but our pilots have proven this beyond doubt. Turns out customers are super happy to talk about their problems - they just want them solved - and really appreciate an agent quickly figuring out if a sales call is worth their time.

Try the agent below and if we're a fit - it will book the call.