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We’re Formidable

We believe Sales in the era of AI needs a human touch.

In the rush to optimisation, we lost what makes the selling process so effective. What REALLY makes the difference in how well someone can sell is their ability to build relationships and communicate. The companies that succeed in the age of AI will be the ones who know how to build trust, build a human-centric approach, are AI-forward, and are committed to providing a better service, not one that simply feels faster or cheaper.

How We Work

  1. We act from love, not fear

    It may feel challenging to face the fears, but it produces more honest results. Our approach means we feel empowered to question the way things have always been done.

  2. We care about the people on both sides of the product

    Our customers’ customers are also who we are building for. We build experiences where people feel seen, anticipated, taken care of and delighted because they interacted with us.

  3. We work from taste and judgement, not data alone

    We trust ourselves and one another. The confidence in our own instincts means we move faster and decide with more conviction than teams that wait for permission from a spreadsheet.

  4. We hold a high bar

    How something looks, feels, and behaves is not separate from whether it works, it is part of whether it works. We care about the details that others skip, because we believe the quality of what we put into the world reflects who we are.

Our Culture

We’re a Berlin-based team with a remote-first culture.

Describe yourself in 5 words

Observant, Multi-tasker, Food-motivated, Martini-connoisseur, Dot-connector.

Hiba

Graffiti mural of a bear at the team's Berlin spot