The Inbound Agent that customers love

Join the movement - your customers will thank you!

FormidableReady to book your call
Powered by Formidable.The Inbound Agent for modern sales teams
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What is an Inbound Agent?

  1. It replaces your sales form

    Formidable has waterfall enrichment built in - no further questions, your honour!

    FormidableReady to book your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams
  2. Offers to book a call immediately

    The agent quickly figures out customer pain points and timelines before booking the call.

    FormidableBooking your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams
  3. With the right human

    When the lead is a qualified opportunity, the agent immediately books the sales meeting with the right sales rep.

    FormidableBooking your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya, let's get your call booked - I just have 2 questions before pulling up the calendar - first, what's your main pain point with shipping?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams

    Book a meeting. The agent opens a calendar inside the conversation and the meeting is confirmed for Thursday 10 September at 11:00.

Two salesmen drawn in text characters. A slick closer in a pinstripe suit says: Coffee is for closers only. An older salesman holding a coffee mug answers: Well, I guess we're going to need a bigger pot, as a pair of pixelated sunglasses drops onto his face.

Prospects love speaking with Formidable

Read real conversations between our agent and inbound leads

What was learned

Spa sessions as real inventory, not an add-on. Owner decides, price matters, demo agenda set.

FormidableReady to book your call

Hi Diane! Great to meet you. I’m here to get your call with our team set up so we can talk about Larchwood Guest House & Nordic Spa and what you need. This should only take a couple of minutes—sound good?

Yes I would like to book a demo

Perfect, Diane. Before we book the call, I want to make sure I’ve got your details right. I couldn’t find much about you online—could you just confirm your role at Larchwood, and if you’re the primary decision maker for booking tech?

I am the owner of Larchwood Guest House & Nordic Spa in Nelson. larchwoodspa.ca

Thank you, Diane. Got it—you’re the owner at Larchwood Guest House & Nordic Spa in Nelson. That’s clear!

Now, just to confirm—I wasn’t able to access your website, so I’ll need your help: can you give me a quick overview of what you offer? Do you have guest rooms plus the Nordic spa, or any other experiences onsite?

7 guest rooms and a 12 person nordic cycle 2 hrs sessions

Thanks, Diane. So, Larchwood has 7 guest rooms and offers a Nordic spa experience with 2-hour sessions for up to 12 people at a time. That sounds like a really unique combination!

Can you tell me—what’s the main pain point you’re having with your current booking setup right now?

I don't have one. I am using Airbnb and just opening my nordic spa so I am looking for a mini resort booking platform.

I see—so right now, bookings are all through Airbnb for the guest rooms, and you’re just launching the spa side. Understood.

When you say you want a “mini resort” platform, is your main goal to let people book rooms, the spa, or create packages that combine both? Or is there a specific booking flow you have in mind?

yes

Thanks for clarifying! You’d like a setup where guests can book rooms, spa sessions, and ideally combine them if possible.

Just to check—since you have 7 guest rooms and are adding spa sessions for groups, does Larchwood run mostly year-round, or do you close seasonally? And is this your only property, or do you manage other locations?

year round

Got it, Larchwood runs year-round and is your main (and only) property.

Just to confirm—how are bookings handled now? Are most of your room reservations through Airbnb, and do you have any direct booking on your website today? Or is everything still offline?

one property

Thanks, Diane. I see, you have just the one property.

Are you hoping to start taking direct bookings on your own website for both rooms and the spa, instead of being limited to Airbnb? Or do you plan to keep using Airbnb but just add a direct option alongside?

I would like to expand my ota reach to booking.com integration as well as direct and airbnb

Makes sense. So you want guests to be able to book directly with you, plus have rooms available on Airbnb and Booking.com, all kept in sync. For the spa, would you like those sessions to be bookable directly online as well?

yes book the spa services on-line. 2 hr time slots. 12 people per cycle

Perfect, thanks. So, in short, you want to manage room bookings across your website, Airbnb, and Booking.com, plus let guests book 2-hour spa sessions (up to 12 people per slot) online.

Out of curiosity, do you want guests to be able to book packages—like a stay plus a spa session together—or book each separately?

yes but i would expect this to be only 10% of bookings. It's a function I want but add-on customization is probably more regular

That’s clear—so the ability to book packages is nice to have, but most guests will probably choose their room and add spa time as an extra, rather than as a set package. Add-ons for bookings are more important to you.

Thanks, Diane. Are you currently handling all bookings and coordination yourself, or do you have a team involved?

Me

Thanks for confirming! So you’re single-handedly running the operation, handling both guest rooms and now launching the spa side.

Before I get your demo booked, just so I understand: are you open to investing in a premium booking system with ongoing support, or are you looking for something more basic to start?

I would look at both. Price dependant. I have ran hotels and resorts for 20 years and enjoy a full-service PMS but also am a small business now so a balance between price, function and channel distribution is important to me.

Thanks, Diane—that's helpful insight. With your background, you know the value of robust tools, but now you need something that fits smaller scale and budget. You want solid booking flow, channel integration (Airbnb, Booking.com), add-ons, and direct bookings—without big-enterprise pricing.

Here’s what I’ll do: I’ll share all this with our team and get your demo call scheduled. Anything else you want them to know before the meeting?

No that all for now

Great, Diane. To recap: you own Larchwood Guest House & Nordic Spa, with 7 rooms and a Nordic spa, running year-round. You want to handle direct, Airbnb, and Booking.com bookings, offer spa sessions and add-ons, and balance features with affordability. I’ll brief the team for your demo.

If anything comes up, I’ll make sure your notes are included. Any questions about Stayloft before we wrap up?

The booking of the spa is not just an add on I need this platform to manage inventory on the guest rooms but also the booking of the spa

Understood, Diane. Managing spa bookings is just as important as managing rooms—you need both handled properly, not just as extras. I’ll make this clear for the team so they focus on spa inventory and session scheduling in your demo.

Thanks for flagging it! Anything else you want to highlight?

I will be interested in seeing the consumer facing experience, the back of house view and what communication SMS ect. is available for automated communication with Guests

Absolutely, Diane—I'll note you want to see how guests book (the consumer side), how you manage everything in the back end, and what automated guest messaging options (like SMS or email) are available. I'll make sure the team covers all of this in the demo.

Thanks for your clarity. Any questions for me about Stayloft before we finish?

no

Thanks, Diane! I’ve got everything noted and your demo request is set. The team will be in touch soon. If you think of any questions later, just let us know. Have a great day and good luck with the spa launch!

Powered by Formidable.The Inbound Agent for modern sales teams

Sales teams love Formidable leads

Get the new gold standard for inbound

With Formidable’s agent

NameMarit Løvaas
Emailmarit@fjordvik.no
Pain“Customization and UX”
Timeline“Quick” — wants to move now
Authority“I am” — decides herself
BudgetAbove $20k
Open briefing →

5× Speed to Lead

Formidable lets you start the actual selling faster.

Agent-ready sales process
10 minDiscovery done
Day 2Solution call
Competitor's sales process
Day 1Email reply
Day 3Call booked
Day 5Qualification call
Day 8Solution call

Works with humans and AI agents

Formidable seamlessly works with both AI agents and humans wanting to speak with your sales team.

Human buyer

FormidableReady to book your call
Powered by Formidable.The Inbound Agent for modern sales teams

Buyer's AI agent

It's better and cheaper. Thanks a lot, AI.

Copy the prompt below to compare your options.

Today

1 h

of rep time per lead, on average

Research, the first call, the write-up. Paid whether or not the lead was ever worth it.

With Formidable

€4.99

per qualification event: a meeting booked or a lead disqualified

Compare us with the competition 😱

If you're still using forms - read this.

How many questions a form asks, share of 11,257 forms

How many questions a form asks, share of 11,257 forms
QuestionShare of formsForms
1 to 211%1,255
3 to 417%1,936
5 to 630%3,322
7 to 822%2,445
9 or more20%2,299

Formidable, The State of the B2B Contact Form, 2026 · 11,257 forms

16% of them ask the buyer what they actually need.

We analysed the inbound sales processes of 15,000+ B2B companies who've bought marketing software in the past, to see what their forms ask - and what they never ask about the customer's needs.

Read the entire report

Pre-trained for your business

Formidable automatically configures itself based off world class sales discovery techniques.

A section of the Formidable dashboard in light mode, cut off by its frame: the Discovery area, showing Mission 1: Sales form marked Pre-trained, and its steps down the page - Warm welcome, Pain point, Key qualifier (fleet size), Book call, highlighted, then Current setup, Timeline and Budget running off the bottom of the frame.

Ready for feedback

Tell it how to improve, in plain language. It adjusts from the next conversation on.

A section of the Formidable dashboard in light mode, cut off by its frame: the Feedback area. A rep has written "Please mention our pricing is the most competitive in the market"; the agent answers "Ok - I've updated the Frequently asked questions."; below them the FAQ entry "What's your pricing?" carries an Updated pill and reads "We tailor each offer to our customers and our plans start at €800/month, which is the most competitive in the industry." The exchange is invented.

Routes calls to the right reps

Simply describe who gets which leads - the agent automatically handles the booking.

A section of the Formidable dashboard in light mode, cut off by its frame: the Meetings area, a routing group called General inbound, and three reps as cards with their portraits - Ava Lindgren, Senior AE, who gets fleets of 50+ vehicles globally, booked into Calendly; Tomas Berg, Sales Executive, fleets of under 50 vehicles, booked into HubSpot; Nadia Kowalski, BDR, everyone else, booked into HubSpot. The reps and the rules are invented.

More about Formidable

Get inbound readyfor the AI era

We analysed the contact forms of 15,000+ B2B companies. Almost every question is about who the buyer is; only 1 form in 100 asks when they want to buy. The report shows what that means for your inbound strategy now that buyers arrive briefed by an AI.

Read the report

Integrationsand handoff

Formidable books the meeting through the scheduling tools it's built for, while the lead is still on your site. The contact, the meeting and the lead status land in your CRM. The page says what's built today and what isn't yet.

See the integrations
  • HubSpot
  • Cal.com
  • Calendly
  • Slack

Securityand your data

Formidable is a European startup. Lead data is stored in the EU, is never sold, and never trains AI models. Every company that touches it is named on one page.

See how we handle data

Get started with Formidable.

Paste it into ChatGPT, Claude or Gemini to see whether Formidable fits your company.

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